Hi, I'm José
I design and lead products from early exploration through delivery, with a strong focus on clarity, collaboration, and craft. I care deeply about building teams, creating space to grow, and putting systems in place that help good work happen consistently.
Right now: Moneygroup
Role: Product Design Lead
Work
Using user insights to reduce drop-off and guide meaningful action
About me
I began my career in graphic design after earning a BFA in 2002 and spent over a decade in advertising, creating digital experiences for brands like Walgreens, Heineken, Jack Daniel’s, Lexus, and Toyota. My time at agencies including Eko, Euro RSCG (Havas), Badillo Saatchi & Saatchi, and J. Walter Thompson (now VML) included some of the most personally rewarding projects of my career and helped shape my approach to craft, collaboration, and leadership.
In 2011, I expanded my digital and product skill set at ELISAVA in Barcelona, gaining hands-on experience managing end-to-end digital projects and broadening my perspective through travel across Europe. By 2017, I transitioned into product design at BOLD, where I learned how products are built, tested, and continuously optimized alongside UX designers and engineers.
Along the way, I also led freelance projects for Toyota, assembling and managing a small team of designers and developers to deliver landing pages and digital campaigns.
In 2019, I joined MoneyGroup as its first designer for the content team, building brands from the ground up and growing the team through hiring and mentorship—eventually stepping into my current role as Product Design Lead.